Growcoin
Smart investments using spare change
Next
Fourès
Atelier meets ready-to-wear
Project Information
Project Information
Growcoin allows you to round up payment totals and invest your spare change. Simply select the companies you want to invest in and watch your savings grow. The team needed a brand identity to go above and beyond similar startups in an emerging market, addressing a key issue affecting the fintech industry: customer inertia.
We focused on creating an authentic brand experience by utilizing a simple idea—the growing and nurturing of a plant—to demonstrate how easy it is to use Growcoin as a way of growing your savings. The new identity allows customers to easily understand how Growcoin works. We used illustrations and storytelling to help the brand achieve greater transparency, helping users to feel more comfortable about trying their service.
We focused on creating an authentic brand experience by utilizing a simple idea—the growing and nurturing of a plant—to demonstrate how easy it is to use Growcoin as a way of growing your savings. The new identity allows customers to easily understand how Growcoin works. We used illustrations and storytelling to help the brand achieve greater transparency, helping users to feel more comfortable about trying their service.
Services
Brand Identity
Naming
Visual & Verbal Identity
Tone of Voice
Customer Journey Mapping
Brand Storytelling
UI & UX Design
Art Direction
Naming
Visual & Verbal Identity
Tone of Voice
Customer Journey Mapping
Brand Storytelling
UI & UX Design
Art Direction